What is search engine optimization


What is SEO

easy to learn SEO 2021

1. SEO actually stands for search engine optimization


2. SEO is online marketing magic that helps you to bring your website on top in search engine results


Keywords: when the user typed some words on the search engine to find out something These words are known as keywords


3. An estimated 75% of Internet users find out websites via search engines like Google Yahoo and Bing


Now let's come back to the word keywords what's the real definition of keywords now like say you have an emergency requirement of developing in a website and you wanted to have a web site then what next you are going to try and do you're getting to search on Google you'll make a search on Google that I require a website development company in Islamabad so this is the word

which I'm crafting it actually arrives in my mind and this is the word which I

am searching, for now, this word comes to arise in my mind because it's my requirement so whatever I'm searching for this actually is real a keyword now once I craft this keyword and search on Google

Google will represent me a page where it will showcase all the way all companies who are actually dealing in website development in a particular city is Islamabad now you can find out I have placed in a keyword and it has shown me a complete recent page where I can find different companies main showcased over here 

New way to learn easy  Seo

Now the reason behind this company that is www.ideasmhi.com is coming on top of the search engine result just because that has well as you


Optimized content images link titles meta tags and all those been things being placed over here it's been well as


You optimized in order so that whenever we use a search for any keyword that is website development because website development is their product is their www.ideasmhi.com products so I search for a website development if Google has

represent Main page and on that it has represented me www.ideasmhi.com as a top company so this website is well as you optimize so real purpose of SEO is to make your website content nich with the specific keywords which a normal user search for so that it can come on top results or can get a higher ranking in search engines like Google Yahoo and Bing


Let's come back to the slide know why we use as you as I given you a brief introduction that as you is being used so that you can get your product or business higher on the search engines like Google Yahoo and Bing and other reasons are like

1. Increased visibility on search engines

like say I have crafted a search that is website development company in Islamabad so Google has shown me this reason so when these websites are doing good in SEO I mean placing could contain good keywords relating to their product that bringing them in reader of search engines like Google Yahoo and Bing and making them as coming on top of the search engines so that is the real one reason other reasons other reasons are like

2. Get more traffic on your website

Now what this term stands what this terms traffic stands for number of users who actually visit your website now like say I was a normal user and I search for a website development company in Islamabad and I've been placed to this map set to this weasel page and I get to and I opted for this website and I landed on this website that is www.ideasmhi.com so this website has done a proper SEO proper technique have used proper technique of SEO in their contained keywords meta tags and everything so that makes this website coming top of the search results and what a normal user going to do they were going to search and they were going to see the first coming results because in their opinion that will be a good brand so what this website is doing website is been coming on the top of the search results and once I craft once I landed on this website I'm a user to this website and I am increasing the traffic so I'm actually an ideal user for this line for this website so like me many people's will going to search for different keywords of this websites products and they are going to land on this website


whatever the number of users going to land on this website is actually considered as traffic this website is generating

Coming back to the use of SEO third important aspect

3. Convert a local business into international Business

Now coming back to this website running an online company in the Islamabad since they have good good website with good content with good SEO purpose keywords been optimized and everything now they're coming top on the result what they are doing they have already branded their value on the international market so when a user search from anywhere and for search for any specific city this result page will going to appear and this website will going to appear on the top result which showcase this website is branding its value on an internet market higher and on international market branding next important to you is this easy way to show your business as brand now you can already see in that ws cube tag is company ideasmhi company is coming on the top result meant for the keyword I have searched for so it's it's already so kissing me a good brand for a normal user if a website or a company coming on the top search engine weasels it actually means for me as a good brand or a good company to deal with so that I can trust them and I can offer them my requirement and get that done


4.SEO process

Seo process is actually about many aspects like business goal target keyword analysis on-page optimization of page optimization submit a website or search engine and monitor and maintain this complete cycle is stand for SEO process now what is business goal or Target like we take an example of Ideasmhi that is a website company and so what is their achievement or their target as you plant business goal is that in order to achieve a good ranking on search engines and get a good exposure on the international market so this company has already created their business goal and target mrs. goal was that so as to come back on high of the programme reason and target is to attain the correct or the perfect shopper like Pine Tree State UN agency was actually searching for a website development company in particular city that is islamabad so this is their goal they have achieved they have placed the goal in a wise manner and they are coming on the top of the search engine result next thing is keyword analysis keyword was that which I have searched for that is the website development company so this website has the analyze their keyword in a wise manner they have used they have used the keyword in a proper way so that the user like me comes on this page they can find out the right keyword and they can use they can land on the website and can their purpose sold off then comes on-page optimization SEO is actually about to process on-page and off-page optimization which is a detail concept in itself of which really going to come back in later videos with more detail or detail about them so that it will enhance your knowledge about both this process now business website has the business goal target keyword analyzed has been done done with on-page and off-page optimization


Next thing comes is to submit the website on search engines like Google Yahoo Bing so that it can come in their radar their strings can capture the information being placed on those websites and can be slay in a wise manner to a normal user were actually searching for the keywords which I searched for like an example maps a development company engine are going to be took then comes the last possibility my supposed monitor no strategy is complete till and unless you maintain and monitor at the last see I have made the plans I have placed the keywords I have done with the SEO process and everything but if I'm not maintaining if I'm not monitoring whether my plan is getting succeed or not then there is no value for that so I have to monitor my plan whether this plan is working for me or not if not then I need to change my strategy goal target keyword analysis on-page and off-page idea as you submit the website again to search engines and maintain on the plan which is working in a proper way so that it can give me a fruitful results so this is all about the brief introduction of su and we assure you that the earlier we'll be coming back with a lot of data regarding as you its technology being employed and its correct execution for your more data until then you'll be able to continuously

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